Safety warnings aren’t especially memorable, but this quirky, animated bit is hard to forget. While setting fire to your hair or poking a grizzly bear are dumb ways to die, ignoring safety rules around trains is the dumbest of all.
Metro Trains Melbourne is the current franchise operator of the suburban railway network of Melbourne, Australia.
- ‘Dumb Ways to Die’ Wins Cannes Lion Integrated Grand Prix (adrants.com)
- Dumb Ways to Die takes out the PR Lions Grand Prix (mumbrella.com.au)
- Dumb Ways To Die takes its third grand prix of Cannes with radio win (mumbrella.com.au)
- Quirky ‘Dumb Ways to Die’ campaign sweeps advertising awards (scooprocket.com)