Grumpy Cat got some happy news this week: She’ll now be a “spokescat” for Friskies.
The feline Internet star — who also goes by the name “Tardar Sauce,” is promoting “The Friskies,” an award show for cat videos, on Oct. 15 in New York. Terms of the deal were not disclosed.
Friskies spokeswoman Julie Catron (that’s apparently her real name), told The Associated Press that “the first thing she’ll do for us is receive the lifetime achievement award.”
Grumpy Cat rocketed to fame last September when her pic made the front page of Reddit. The cat’s dour countenance is caused by feline dwarfism. As of this writing Grumpy Cat has more than 1.2 million Facebook fans.
Meanwhile, this isn’t the first business venture for Grumpy Cat. She is also marketing a line of cappuccinos dubbed “Grumpaccinos.”
Now meet my sister’s cat ….who is a match made in heaven
- Grumpy cat is Friskies new spokescat, and wins Lifetime achievement award. Still not happy. (adland.tv)
- Cheer up, Grumpy Cat: Phoenix cat lands endorsement deal ()
- Grumpy Cat lands a job (vancouversun.com)
- Cheer up, Grumpy Cat: You have an endorsement deal (azfamily.com)