Shock ads- UN Women: Auto Complete Truth, 3

UN Women: Auto Complete Truth, 36f234bf4d241813d4f579c7a76405a1a ac19ee8942237fed37a1104e8ac3ab89 5b88406c5516625265336dca1e2ea234

Ad series for UN Women by Memac Ogilvy & Mather Dubai

A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.

Advertising Agency: Ogilvy & Mather, Dubai, UAE
Creative Director: Ramzi Moutran
Associate Creative Director: Sascha Kuntze
Art Directors: Christopher Hunt, Sabia Fatayri, Leonardo Borges
Copywriter: Kareem Shuhaibar
Retoucher: Ricardo Moreira

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s