A series of ads, developed as a creative idea for UN Women by Memac Ogilvy & Mather Dubai, uses genuine Google searches to reveal the widespread prevalence of sexism and discrimination against women. Based on searches dated 9 March, 2013 the ads expose negative sentiments ranging from stereotyping as well as outright denial of women’s rights.
Advertising Agency: Ogilvy & Mather, Dubai, UAE
Creative Director: Ramzi Moutran
Associate Creative Director: Sascha Kuntze
Art Directors: Christopher Hunt, Sabia Fatayri, Leonardo Borges
Copywriter: Kareem Shuhaibar
Retoucher: Ricardo Moreira
- UN Women ad series reveals widespread sexism (domesticviolenceinindia.wordpress.com)