The POWER of the #HASHTAG #citeuplimited


Annoying or not Hashtags are everywhere. In just a few years they’ve been heavily incorporated into network TV shows, commercials, movie promotions, magazine ads and, amazingly enough, for many folks they’re even part of their everyday vernacular (albeit usually with a touch of irony).

Who knew? Well, Twitter certainly didn’t – the hashtag originated on IRC and was pushed on to Twitter by its users, not the company itself – but they’ve been quick to capitalize, and mastering the hashtag is now an essential part of every digital marketing campaign.




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