Emoticon Ad Campaign Targets Sexual Predators

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“Who’s really chatting online with your child?” the ads read.

A new ad campaign for French children’s rights group Innocence en Danger turned those funny little yellow faces into a series of human reincarnations. The results may be terrifying, but ad agency Rosapark’s new emoticon campaign is intended to raise awareness about online child sexual predators.

The human reconfigurations sort of play off the New Yorker cartoon caption, “On the internet, nobody knows you’re a dog.” Except, in this case, nobody knows you’re a sexual predator.

But also very clever ad campaign that aims to stop sexual predators from occupying your child’s open tabs.

What do you think?



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